HEINEKEN Teams Up With Blue Yonder To Improve Demand Planning

15 May 2024By Niels BartelsNews
HEINEKEN Teams Up With Blue Yonder To Improve Demand Planning

HEINEKEN, the world’s most international brewer, confirms Blue Yonder as a vendor of trust to further transform its supply chain planning capability. The global brewer will implement Blue Yonder Cognitive Demand Planning, a next generation cloud-native, microservices-based SaaS solution, that utilizes artificial intelligence (AI) and machine learning (ML) to improve forecast accuracy and reduce bias … Read More

Blue Yonder Expands Relationship with Heineken to Plan Volatile Demand in Fast Changing World

16 February 2021By marketingNews
Blue Yonder Expands Relationship with Heineken to Plan Volatile Demand in Fast Changing World

Global brewer expands Blue Yonder supply chain footprint to digitally manage volatile demand changes powered by machine learning SCOTTSDALE, Ariz. – Feb. 16, 2021 – With demand rapidly changing during the COVID-19 pandemic, beverage producers need more accurate forecasting capabilities to stay ahead of the thirsty consumer. That’s why Heineken, the world’s most international brewer, has … Read More