HEINEKEN Teams Up With Blue Yonder To Improve Demand Planning

15 May 2024By Niels BartelsNews

HEINEKEN, the world’s most international brewer, confirms Blue Yonder as a vendor of trust to further transform its supply chain planning capability. The global brewer will implement Blue Yonder Cognitive Demand Planning, a next generation cloud-native, microservices-based SaaS solution, that utilizes artificial intelligence (AI) and machine learning (ML) to improve forecast accuracy and reduce bias … Read More

TotalEnergies Marketing France deploys FuturMaster to strengthen the agility of its Supply Chain

2 November 2021By marketingNews

TotalEnergies Marketing France (TEMF), the subsidiary of TotalEnergies Marketing & Service in charge of developing petroleum products distribution and services activities in France, has chosen FuturMaster’s Augmented Supply Chain Planning solutions to gain agility and competitiveness. TotalEnergies Marketing France will improve the forecasting of its 2,355 service stations by relying on FuturMaster’s new Demand Planning … Read More

Blue Yonder Expands Relationship with Heineken to Plan Volatile Demand in Fast Changing World

16 February 2021By marketingNews

Global brewer expands Blue Yonder supply chain footprint to digitally manage volatile demand changes powered by machine learning SCOTTSDALE, Ariz. – Feb. 16, 2021 – With demand rapidly changing during the COVID-19 pandemic, beverage producers need more accurate forecasting capabilities to stay ahead of the thirsty consumer. That’s why Heineken, the world’s most international brewer, has … Read More