Blue Yonder Expands Relationship with Heineken to Plan Volatile Demand in Fast Changing World

16 February 2021By marketingNews

Global brewer expands Blue Yonder supply chain footprint to digitally manage volatile demand changes powered by machine learning SCOTTSDALE, Ariz. – Feb. 16, 2021 – With demand rapidly changing during the COVID-19 pandemic, beverage producers need more accurate forecasting capabilities to stay ahead of the thirsty consumer. That’s why Heineken, the world’s most international brewer, has … Read More