NEW YORK, January 13, 2024 – Manhattan Associates (NASDAQ: MANH), and Shopify (NYSE, TSX: SHOP), announced a new alliance today to help retailers build world-class unified omnichannel shopping experiences. Shopify’s commerce platform will be combined with Manhattan’s leading omnichannel order management solution to help enterprises create exceptional customer experiences at every step of the sales journey.
“Manhattan’s focus on fast, easy, reliable and transparent shopping enables our enterprise retail customers to lower sales friction and elevate purchase confidence, which is why we’re proud to align ourselves with with Shopify in our mutual endeavor to improve the digital commerce experience,” said Brian Kinsella, senior vice president of Product Management for Manhattan. “We’re excited about the elevated experience for consumers, and the increased revenue and margin potential for our merchants owing to the combined offering.”
The combined solution will also include Manhattan’s post-purchase customer service tools, including digital self-service solutions that provide the visibility, flexibility and convenience required by today’s consumers.
Nautica, a SPARC Group brand, will be the first joint customer. “By offering our customers the combination of Shopify’s fast and reliable commerce platform with Manhattan’s powerful order promising and post purchase offerings, we are providing them unparalleled visibility and the industry’s premier end-to-end online shopping experience,” said Mike Dupuis, chief digital officer for SPARC Group. “For SPARC, we believe the combined solution will result in improved sales, reduced shipping costs, fewer returns, and improved margins and profits overall.”
Shopify currently powers millions of businesses worldwide and 10% of U.S. ecommerce. Through this new integration with Manhattan Active® Omni, consumers will have access to more accurate product location and delivery information. Additionally, brands powered by Shopify will gain global visibility of inventory across their entire network, including items in transit, stores, warehouses, suppliers, and other facilities.
“We’re thrilled about teaming up with Manhattan as it’s a major leap forward in transforming supply chain operations for enterprise commerce,” said Bobby Morrison, chief revenue officer at Shopify. “This is a game-changer in today’s fiercely competitive landscape, and we’re excited to provide commerce solutions that will ultimately enhance unified shopping experiences for consumers.”